Germany-based audio-visual company, Magix, has succeeded in acquiring both Sony Acid and Soundforge into its business model, seizing the advantage the production-based products and its respective audience.
With the growing versatility of multi-media, many companies begin to question the ideal route of their own products, hence Sony’s decision to relinquish their products’ visual aspects, such as with Sony Vegas. Looking forward, it will be interesting to observe the audio-visual marketing models of similar companies.
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